Michaela McDonald

Content Strategy & Knowledge Management Leader

experience building UX strategies, help center ecosystems, content governance

16+

frameworks, and AI-native content programs in various industries.

years

Work Samples

You'll find a small snapshot of some of the exciting projects I've worked on below. Click Learn more or use the Projects dropdown in the top navigation bar to view details for each company.

7-Eleven

I support 14 lines of business, creating award-winning UX content in all areas of the digital space; app notifications, checkout, product/brand pages, marketing tiles, navigation bars, store associate UI, enterprise portal for merchants, and more.

LinkedIn

Worked at LinkedIn for 14 years in various roles, but focused the last part of my time there on UX content placement, help center content, and reusable templates for various assets.

J.P. Morgan Chase

I worked on complex internal forms, customer-facing emails, and web pages for the home lending team.

Project Management Institute (PMI)

I overhauled the microsite for a technically complex product offered by PMI.

Areas of Expertise

Knowledge Management

Building KM programs, information architecture, governance frameworks, content lifecycle, knowledge base and help center development, internal documentation, technical writing, self-service strategy

AI-Ready Content Systems

Structuring content for AI/chatbot consumption, metadata frameworks, content that supports machine readability

UX Content Strategy

Content design for enterprise and consumer products, content audits, information hierarchy, legal documentation

Content Style Guide Creation

Creating content style guides from scratch based on brand voice/tone + industry standards, maintenance of the style guide

Copywriting

App notifications, SMS, marketing banners, overlays, checkout screens, product pages, brand pages, help center content, FAQs, print materials, navigation bars, tooltips